Comments for Elli Strauss International Communications & Language Services http://www.ellistrauss.com Connecting people & markets Wed, 09 Sep 2009 00:52:59 +0000 hourly 1 http://wordpress.org/?v=3.3 Comment on The Language of Design by Phyllis Zimbler Miller http://www.ellistrauss.com/the-language-of-design/comment-page-1/#comment-6 Phyllis Zimbler Miller Wed, 09 Sep 2009 00:52:59 +0000 http://www.ellistrauss.com/?p=152#comment-6 Elli -- This is an excellent article -- I agree with all your points. Plus you did one thing I'm always harping about -- SHORT PARAGRAPHS with lots of white space to give the eyes a rest. Phyllis Elli –

This is an excellent article — I agree with all your points. Plus you did one thing I’m always harping about — SHORT PARAGRAPHS with lots of white space to give the eyes a rest.

Phyllis

]]> Comment on Mad About Marketing by Theresa Moretti http://www.ellistrauss.com/mad-about-marketing/comment-page-1/#comment-4 Theresa Moretti Thu, 20 Aug 2009 17:53:10 +0000 http://www.ellistrauss.com/?p=255#comment-4 Spot on, Elli. As a fellow marketer, and one of the first to be laid off from my former employer, I can empathize. Once companies realize that marketers utilize a holistic view, rather than the ever popular silo approach, we will be elevated to our proper status as strategists, as opposed to the department that creates a tagline and makes pretty pictures. Spot on, Elli. As a fellow marketer, and one of the first to be laid off from my former employer, I can empathize. Once companies realize that marketers utilize a holistic view, rather than the ever popular silo approach, we will be elevated to our proper status as strategists, as opposed to the department that creates a tagline and makes pretty pictures.

]]> Comment on Mad About Marketing by Robert Seckler http://www.ellistrauss.com/mad-about-marketing/comment-page-1/#comment-3 Robert Seckler Thu, 20 Aug 2009 17:10:30 +0000 http://www.ellistrauss.com/?p=255#comment-3 Marketing should open a new conversation between a buyer and a seller. In order to do that, it should show how a product or service solves a problem or removes a pain that the customer is experiencing now or will experience in the near future. In general, most automotive marketing is stuck in the 50's (not to mention their selling techniques). Does a car really define who I am and how I want to be perceived by my friends and the world? Sorry, that world is gone. Unless your selling Bentleys to people who own yachts. o Does automotive marketing today deal with the customer's pain and concerns? Hyundai was the first to offer, "If you lose your job...we'll X, Y or Z" They addressed a real issue in the headspace of customers in their universe. Notice how other companies followed. If marketing doesn't open a conversation, then it's a cost. Unfortunately, in large businesses, everyone's finger is in the pie. So you get a marketing message that is watered down in committee and instead of looking like a horse, it's a camel. And it fails, thus becoming a cost. Best solution: start your own company, offer something of value, and market the way you want to. Adjust. Rinse and repeat. Marketing should open a new conversation between a buyer and a seller. In order to do that, it should show how a product or service solves a problem or removes a pain that the customer is experiencing now or will experience in the near future.

In general, most automotive marketing is stuck in the 50′s (not to mention their selling techniques). Does a car really define who I am and how I want to be perceived by my friends and the world? Sorry, that world is gone. Unless your selling Bentleys to people who own yachts. o Does automotive marketing today deal with the customer’s pain and concerns? Hyundai was the first to offer, “If you lose your job…we’ll X, Y or Z” They addressed a real issue in the headspace of customers in their universe. Notice how other companies followed.

If marketing doesn’t open a conversation, then it’s a cost. Unfortunately, in large businesses, everyone’s finger is in the pie. So you get a marketing message that is watered down in committee and instead of looking like a horse, it’s a camel. And it fails, thus becoming a cost.

Best solution: start your own company, offer something of value, and market the way you want to. Adjust. Rinse and repeat.

]]> Comment on Welcome! by Mr WordPress http://www.ellistrauss.com/hello-world/comment-page-1/#comment-1 Mr WordPress Wed, 15 Jul 2009 15:50:53 +0000 http://www.ellistrauss.com/?p=1#comment-1 Hi, this is a comment.<br />To delete a comment, just log in and view the post's comments. There you will have the option to edit or delete them. Hi, this is a comment.
To delete a comment, just log in and view the post's comments. There you will have the option to edit or delete them.

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